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    Marketing Real People
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    Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations
  5. Question
    Explain and Compare the Concepts of Telemarketing and Direct Selling
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Explain and Compare the Concepts of Telemarketing and Direct Selling

Question 5

Question 5

Essay

Explain and compare the concepts of telemarketing and direct selling. Why might a consumer be more likely to buy Tupperware at a home party than the same product from a telemarketer?

Correct Answer:

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Telemarketing is the use of the telephon...

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