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    Exam 3: Consumer Behaviour Concepts and Target Marketing
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    A Decision to Purchase Insurance Could Be Motivated by This
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A Decision to Purchase Insurance Could Be Motivated by This

Question 23

Question 23

Multiple Choice

A decision to purchase insurance could be motivated by this need in Maslow's hierarchy.


A) physiological
B) safety
C) self-actualization
D) social
E) esteem

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