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  3. Study Set
    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
  5. Question
    It Is Unrealistic to Assume That the Initial Position That
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It Is Unrealistic to Assume That the Initial Position That

Question 26

Question 26

True/False

It is unrealistic to assume that the initial position that a brand adopts will remain the same throughout its life cycle.

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