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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
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    Volkswagon's Advertisement Delivering a Message of Protection and Security to New
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Volkswagon's Advertisement Delivering a Message of Protection and Security to New

Question 24

Question 24

Multiple Choice

Volkswagon's advertisement delivering a message of protection and security to new parents focuses on which type of needs?


A) maternal needs
B) social needs
C) safety needs
D) esteem needs
E) self-actualization needs

Correct Answer:

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