Multiple Choice
Psychographic segmentation examines individual lifestyles in terms of
A) status and financial success
B) activities, interests and opinions
C) attitudes, interests and behaviours
D) prestige, success and responsibility
E) achievers, success and responsibility
Correct Answer:
Verified
Correct Answer:
Verified
Q67: Psychographic targeting helps advertisers create messages where
Q68: Positioning statements should<br>A) guide the development of
Q69: Behavioural targeting<br>A) is the study of buying
Q70: Customers that are less loyal (brand switchers)
Q71: TD Canada Trust appeals to the LGBT
Q73: Demographic segmentation means that markets are identified
Q74: A "peer group" is a group, class
Q75: Maslow's hierarchy of needs and theory of
Q76: Among the elements contributing to role and
Q77: Apple's positioning statement forms a meaningful relationship