Multiple Choice
Customers that are less loyal (brand switchers) can be retained by
A) use of coupons to motivate them to buy the product again
B) offering free loyalty program memberships
C) reminding them of the unique features of the product
D) using celebrity endorsements
Correct Answer:
Verified
Correct Answer:
Verified
Q65: The definition of consumer buying behaviour includes<br>A)
Q66: Many important consumer decisions are based on<br>A)
Q67: Psychographic targeting helps advertisers create messages where
Q68: Positioning statements should<br>A) guide the development of
Q69: Behavioural targeting<br>A) is the study of buying
Q71: TD Canada Trust appeals to the LGBT
Q72: Psychographic segmentation examines individual lifestyles in terms
Q73: Demographic segmentation means that markets are identified
Q74: A "peer group" is a group, class
Q75: Maslow's hierarchy of needs and theory of