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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
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    Behavioural Targeting
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Behavioural Targeting

Question 69

Question 69

Multiple Choice

Behavioural targeting


A) is the study of buying patterns of aging consumers
B) attempts to change the behavior of consumers
C) usually motivates consumers to behave uniformly
D) serves ads relevant to a consumer's interests

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