Multiple Choice
The objective of a direct-response television commercial is to
A) catch a wider target audience
B) capture candid responses from the television studio audience
C) provide visuals that print ads can't
D) create awareness
E) initiate immediate action from the customer
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Explain direct-response communications and name the more
Q3: "Layout" refers to<br>A) the cost of producing
Q4: Describe a banner ad.
Q5: Explain what is meant by "Successful ads
Q6: According to David Ogilvy, ten times as
Q7: Simplicity is the key to good advertising.
Q8: Does purchase value of a product have
Q9: Insert layouts are commonly used to<br>A) emphasize
Q10: A radio script includes<br>A) conversation, sound effects
Q11: What makes good copy and layout? Discuss