Explain Direct-Response Communications and Name the More Common Types

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The Answer is Direct refers to a marketing situation where there is a one-on-one link between the advertiser and customer through a phone call, letter, email, or print, radio, or television ad. A response opportunity is provided for the customer through a toll-free telephone number, reply card, or website address. Direct-response advertising aims to solicit a call for action quickly, either in the form of a purchase or as a request for further information. The more common types include direct-response print advertising in particular, direct mail, and direct-response television.

Explain Direct-Response Communications and Name the More Common Types

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Explain Direct-Response Communications and Name the More Common Types

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Correct Answer:VerifiedShow Answer

Correct Answer:
Verified