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  3. Study Set
    Advertising in Action
  4. Exam
    Exam 6: Design, Layout, and Production
  5. Question
    According to David Ogilvy, Ten Times as Many People Read
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According to David Ogilvy, Ten Times as Many People Read

Question 6

Question 6

True/False

According to David Ogilvy, ten times as many people read the headline of an ad compared to the body copy.

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