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  2. Topic
    Business
  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 1: New Challenges for Market Driven Strategy
  5. Question
    _____ Consist(s) of the Benefits and Costs Resulting from the Purchase
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_____ Consist(s) of the Benefits and Costs Resulting from the Purchase

Question 3

Question 3

Multiple Choice

 _____ consist(s) of the benefits and costs resulting from the purchase and use of products as perceived by the buyer.


A)  Customer value
B)  Distinctive capabilities
C)  Spanning process
D)  Market sensing

Correct Answer:

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