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    Business
  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 1: New Challenges for Market Driven Strategy
  5. Question
    The Purpose of _____ Is to Select the People (Or
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The Purpose of _____ Is to Select the People (Or

Question 5

Question 5

Multiple Choice

 The purpose of _____ is to select the people (or organizations) that management wishes to serve in the product-market.


A) strategic positioning
B) benchmarking
C) customer linking
D) market targeting strategy

Correct Answer:

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