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  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 8: Innovation and New Product Strategy
  5. Question
    Customer _____ Indicates How Well the Product Use Experience Compares
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Customer _____ Indicates How Well the Product Use Experience Compares

Question 5

Question 5

Multiple Choice

Customer _____ indicates how well the product use experience compares to the value expected by the buyer. 


A)  value
B)  satisfaction
C)  need
D)  segmentation

Correct Answer:

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