Multiple Choice
The double diamond approach is used to:
A) overcome the shortcoming of national competitive advantage models that do not consider related economies.
B) analyse the attractiveness of export markets.
C) determine the likely success of international marketing strategies within geographic clusters.
D) overcome the shortcoming of national competitive advantage models that do not include foreign activities.
E) none of the above.
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Competition between firms is greater if they
Q21: An advantage of a firm choosing to
Q22: According to Fisher et al. (2006), there
Q23: Companies cannot successfully pursue more than one
Q24: Leading companies operating internationally tend to:<br>A) focus
Q26: Porter suggests that the four determinants of
Q27: Perceived national challenges, along with a cluster
Q28: Discuss the trade-offs between standardisation and adaptation.
Q29: The distinguishing feature of a dominant firm
Q30: When segmenting international markets, there are three