According to Fisher Et Al

Multiple Choice

According to Fisher et al. (2006) , there are four basic components of an effective international marketing strategy, which are:

A) product differentiation, cost focus, scope of operations and customer focus.
B) market segmentation, distinctive competence, scope of operations and synergy.
C) target marketing, product differentiation, positioning and market segmentation.
D) distinctive competence, scope of operations, resource deployment and synergy.
E) distinctive competence, competitor knowledge, synergy and resource deployment.