Multiple Choice
An advantage of a firm choosing to standardise its international marketing approach is:
A) it can meet the needs of customers more precisely.
B) there is an ability to portray a consistent image and build global brands.
C) it can enjoy unique appeal.
D) it can achieve greater success in combating customer resistance.
E) options B and C only.
Correct Answer:
Verified
Correct Answer:
Verified
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