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    International Marketing
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    Exam 9: International Competitive Strategy
  5. Question
    The First Step in Assessing the Competitor's Strengths and Weaknesses
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The First Step in Assessing the Competitor's Strengths and Weaknesses

Question 17

Question 17

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The first step in assessing the competitor's strengths and weaknesses can be achieved through gathering data on competitors' goals, strategies and performance.

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