Determining the Most Effective Reinforcement Schedule to Use with Consumers

Multiple Choice

Determining the most effective reinforcement schedule to use with consumers is important to marketers. What type of reinforcement schedule is most likely being used when after a period of time has passed, the first response a consumer makes brings the reward?

A) fixed-interval reinforcement
B) variable-interval reinforcement
C) fixed-ratio reinforcement
D) variable-ratio reinforcement