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A Sales Manager Pays a Bonus to New Trainees When

Question 14

Multiple Choice

A sales manager pays a bonus to new trainees when they develop a good sales prospectus. Later, after the trainees have completed two months of training, the manger pays a bonus only for an actual sale. The manager is applying what process of instrumental conditioning to help the trainees be productive in their sales careers?


A) shaping
B) modeling
C) negative reinforcement
D) variable-ratio reinforcement

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