Question 1

Mary Jo has been on a roll. She made straight "A's" in school, was elected to the Student Senate, found a new boyfriend, and discovered that she will be getting a new car in about two weeks. Based on information found in the text, these positive occurrences will have an impact on Mary Jo; therefore, when Mary Jo reads and processes ads in her favorite magazines, she will process the ads with ________.

Accepted Answer

A)   more careful scrutiny
B)   less interest
C)   less elaboration
D)   greater concentration on price C

Question 2

Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?

Accepted Answer

A)   Time is a pressure cooker.
B)   Time is a map.
C)   Time is a feast.
D)   Time is a mirror. C

Question 3

If you were designing a large retail outlet for customers with a polychronic orientation, what would you want to provide?

Accepted Answer

Customers with a polychronic orientation desire to do more than one thing at a time. The outlet should encourage multitasking and allow for as many services as possible under one roof. For example, customers could have their eyeglasses repaired while they shop for food, or they would be able to process pictures, buy auto-repair products, see the latest fashions, and buy milk and bread, all without leaving the store.

Question 4

Identify and describe the various temporal factors that might affect a consumer and his or her buying process.

Accepted Answer

The answer of Identify and describe the various temporal factors...

Question 5

Sergio thought he was cheated by the owners of a small business from which he bought part of his retail supplies. He wrote a warning on the Internet and posted it on every consumer advocate site that would accept it. Sergio is taking what course of action with his discontent?

Accepted Answer

A)   voice response
B)   private response
C)   third-party response
D)   fourth-party response

Question 6

Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.

Accepted Answer

A)   store position
B)   atmospherics
C)   subliminal cues
D)   marketscape theme

Question 7

As every salesperson knows, some people savor the experience of being waited on, even though they may not necessarily buy anything. The hedonic shopping motive associated with this scenario is that of instant status.

Accepted Answer

A) True 
 B)False

Question 8

A good metaphor for women whose timestyles are spontaneous in their planning orientation and have a present focus is "Time is a mirror."

Accepted Answer

A) True 
 B)False

Question 9

In-store shopping has become extremely important in today's highly competitive retail environment. It has been estimated that about ________ of supermarket purchases are decided in the aisles as consumers shop.

Accepted Answer

A)   one-quarter
B)   one-half
C)   two-thirds
D)   four-fifths

Question 10

According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.

Accepted Answer

A)   antecedent state
B)   postpurchase process
C)   cognitive process
D)   purchase environment

Question 11

Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?

Accepted Answer

The answer of Why does a typical casino have low...

Question 12

A typical hedonic shopping motive is to experience the sharing of common interests.

Accepted Answer

A) True 
 B)False

Question 13

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

Accepted Answer

A)   postpurchase process
B)   purchase process
C)   consumption situation
D)   psychological situation

Question 14

Which of the following cultures is likely to see time as cyclic?

Accepted Answer

A)   American
B)   German
C)   Swiss
D)   Hispanic

Question 15

A pop-up store is purposefully designed to come and go very rapidly.

Accepted Answer

A) True 
 B)False

Question 16

The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell, recycle, or dispose of them are called ________.

Accepted Answer

A)   recycling instincts
B)   tangential cycles
C)   divestment rituals
D)   lateral cycles

Question 17

One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return.

Accepted Answer

A)   gestalt
B)   exchange
C)   gemba
D)   satisfaction/dissatisfaction

Question 18

When Maria began work again after having a child, she was surprised at how much more she had to do. Before she had her child, she only had to take care of her husband and herself-now she has a baby! She just never seems to have enough time to please everyone and get her work done. Which of the following terms is most closely associated with Maria's dilemma?

Accepted Answer

A)   social pressure
B)   time poverty
C)   expectancy disconfirmation model
D)   incidental similarity

Question 19

Jack works for the state government. The state is concerned because the receipts from sales taxes are much lower than the projections, even though the projections of population, salaries, and unemployment have been right on target. Jack does a detailed study and finds that much of the underestimation of sales tax revenue is most likely due to ________.

Accepted Answer

A)   a general decrease in prices
B)   increased lateral cycling in an underground economy
C)   increased product disposal rates
D)   increased product quality

Question 20

A study was conducted in different countries measuring how fast people walk and how long it takes postal workers to sell a stamp. Based on this research, the fastest country in the world was found to be ________.

Accepted Answer

A)   Mexico
B)   Germany
C)   Switzerland
D)   Syria

Exam 9: Buying and Disposing

If you were designing a large retail outlet for customers with a polychronic orientation, what would you want to provide?

Identify and describe the various temporal factors that might affect a consumer and his or her buying process.

Sergio thought he was cheated by the owners of a small business from which he bought part of his retail supplies. He wrote a warning on the Internet and posted it on every consumer advocate site that would accept it. Sergio is taking what course of action with his discontent?

As every salesperson knows, some people savor the experience of being waited on, even though they may not necessarily buy anything. The hedonic shopping motive associated with this scenario is that of instant status.

A good metaphor for women whose timestyles are spontaneous in their planning orientation and have a present focus is "Time is a mirror."

In-store shopping has become extremely important in today's highly competitive retail environment. It has been estimated that about ________ of supermarket purchases are decided in the aisles as consumers shop.

According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.

Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?

A typical hedonic shopping motive is to experience the sharing of common interests.

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

Which of the following cultures is likely to see time as cyclic?

A pop-up store is purposefully designed to come and go very rapidly.

The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell, recycle, or dispose of them are called ________.

One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return.

A study was conducted in different countries measuring how fast people walk and how long it takes postal workers to sell a stamp. Based on this research, the fastest country in the world was found to be ________.