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    Exam 4: Action and Interaction: Direct Response and Promotions
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    Which Type of Direct-Marketing List Is the Most Valuable List
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Which Type of Direct-Marketing List Is the Most Valuable List

Question 9

Question 9

Multiple Choice

Which type of direct-marketing list is the most valuable list to a marketer?


A) data list
B) house list
C) compiled list
D) response list
E) prospect list

Correct Answer:

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