Multiple Choice
Which of the following could be a research question assessing an ad's effectiveness in enhancing consumers' perceptions of the brand?
A) What brand do you prefer?
B) Do you want to try or buy this product/brand?
C) Have you seen this ad/this campaign?
D) What emotions did the ad stimulate?
E) What brand is being advertised in this ad?
Correct Answer:
Verified
Correct Answer:
Verified
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