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    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
  5. Question
    What Were the Marketing Objectives of Vail Resorts' Colorado Pass
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What Were the Marketing Objectives of Vail Resorts' Colorado Pass

Question 137

Question 137

Essay

What were the marketing objectives of Vail Resorts' Colorado Pass campaign, as described in the chapter's opening?

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There were three objectives:
(...

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