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    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
  5. Question
    The More Intrusive or the Less Interesting the Creative Technique
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The More Intrusive or the Less Interesting the Creative Technique

Question 134

Question 134

Multiple Choice

The more intrusive or the less interesting the creative technique, the higher the level of ________.


A) persuasion
B) recall
C) likability
D) irritation
E) sales

Correct Answer:

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