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    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
  5. Question
    ________ Is the Number of Customers Who Purchase the Brand
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________ Is the Number of Customers Who Purchase the Brand

Question 101

Question 101

Multiple Choice

________ is the number of customers who purchase the brand relative to the total population in the market.


A) Unaided recall
B) Payout
C) Wave analysis
D) Brand penetration
E) Conversion rate

Correct Answer:

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