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    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
  5. Question
    The Goal of Media Optimization Is Always to ________
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The Goal of Media Optimization Is Always to ________

Question 102

Question 102

Multiple Choice

The goal of media optimization is always to ________.


A) optimize the budget
B) optimize reach
C) optimize frequency
D) optimize GRPs
E) optimize effectiveness

Correct Answer:

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