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    Business
  3. Study Set
    Advertising and IMC Principles
  4. Exam
    Exam 19: Evaluation of Effectiveness
  5. Question
    The Four Types of Research Used in Advertising Evaluation Are
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The Four Types of Research Used in Advertising Evaluation Are

Question 2

Question 2

True/False

The four types of research used in advertising evaluation are developmental research, concurrent research, consumer research, and psychological research.

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