Multiple Choice
Leslie was paid $50 to watch a commercial and then sort a deck of pictures from the commercial into images she remembered seeing and ones she didn't remember seeing. Then she was asked to sort them into five categories from strong positive to strong negative. What type of research did she participate in?
A) diagnostics
B) pretesting
C) tracking study
D) wave analysis
E) order of presentation analysis
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Drawings or still photos shot on videotape
Q2: The four types of research used in
Q4: _ is a general term that describes
Q5: Studies that periodically measure top-of-mind brand awareness
Q6: Which type of research occurs after the
Q8: As described in the chapter's opening vignette,
Q9: _ is a company that specializes in
Q10: Which of the following is NOT a
Q11: Mars, Inc., the makers of M&M's candy,
Q60: The evaluation of public relations examines the