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    Advertising and IMC Principles
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    Exam 4: How Brand Communication Works
  5. Question
    Which of the Following Is NOT a Key Driver of Association
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Which of the Following Is NOT a Key Driver of Association

Question 2

Question 2

Multiple Choice

Which of the following is NOT a key driver of association?


A) symbolism
B) conditioned learning
C) brand transformation
D) liking
E) need

Correct Answer:

verifed

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