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    Advertising and IMC Principles
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    Exam 4: How Brand Communication Works
  5. Question
    Name and Describe the Components of Persuasion and How They
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Name and Describe the Components of Persuasion and How They

Question 4

Question 4

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Name and describe the components of persuasion and how they work in advertising.

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Persuasion is designed to change attitud...

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