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  3. Study Set
    Advertising and IMC Principles
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    Exam 4: How Brand Communication Works
  5. Question
    When a Brand Takes on A(n)________ Meaning, the Brand Stands
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When a Brand Takes on A(n)________ Meaning, the Brand Stands

Question 6

Question 6

Multiple Choice

When a brand takes on a(n) ________ meaning, the brand stands for certain qualities.


A) resonant
B) symbolic
C) conditioned
D) rational
E) affective

Correct Answer:

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