Which of the Following Statements Regarding Attitudes Is False

Multiple Choice

Which of the following statements regarding attitudes is false?

A) Advertisers are interested in attitudes because of their impact on motivations.
B) Attitudes vary in direction and strength; that is, an attitude can be positive or negative, reflecting like or dislike, or it can be neutral.
C) Most attitudes are deeply set and cannot be changed.
D) Attitudes are important to advertisers because they influence how consumers evaluate products, institutions, retail stores, and advertising.
E) Attitudes are learned.