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Bob and Monique Only Purchase Cars Produced by General Motors

Question 73

Multiple Choice

Bob and Monique only purchase cars produced by General Motors. They also attend General Motors car shows, own General Motors merchandise, and encourage their friends and family to buy exclusively from General Motors. Their devotion to General Motors indicates that Bob and Monique belong to a ________.


A) demographic
B) social class
C) reference group
D) brand community
E) corporate culture

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