Multiple Choice
Old Navy's "SuperModelquins" campaign features mock supermodels with celebrity-worthy stories that are featured on TV and the Web. They've been featured in a flyer patterned after a celebrity magazine, have attended high-profile events, and have a presence on Twitter. What type of influence on consumer decision making is this campaign attempting?
A) psychological
B) cultural
C) values
D) benefits
E) demographic
Correct Answer:
Verified
Correct Answer:
Verified
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