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If the Consumer's Drive Is Strong and a Satisfying Product

Question 131

Multiple Choice

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.


A) brand personality
B) selective retention
C) postpurchase behavior
D) information search
E) product adoption

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