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    Exam 5: Segmenting and Targeting the Audience
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    Why Do Retailers Put Several Items, Such as Candy, Batteries
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Why Do Retailers Put Several Items, Such as Candy, Batteries

Question 129

Question 129

Essay

Why do retailers put several items, such as candy, batteries, small packages of facial tissue, coolers with individual bottles of soft drinks, and so forth right by the checkout?

Correct Answer:

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These items are impulse items....

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