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    Exam 5: Segmenting and Targeting the Audience
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    ________ Is the Stage in Which Consumers Compare Various Products
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________ Is the Stage in Which Consumers Compare Various Products

Question 126

Question 126

Multiple Choice

________ is the stage in which consumers compare various products and features and reduce the list of options to a manageable number.


A) Need recognition
B) Information search
C) Evaluation of alternatives
D) Purchase decision
E) Postpurchase behavior

Correct Answer:

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