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    Advertising and IMC Principles
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    Exam 5: Segmenting and Targeting the Audience
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    According to the Theory of Cognitive Dissonance, People Tend to Compensate
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According to the Theory of Cognitive Dissonance, People Tend to Compensate

Question 21

Question 21

True/False

According to the theory of cognitive dissonance, people tend to compensate or justify the discrepancies between what they actually receive and what they thought they would receive.

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