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    Exam 5: Segmenting and Targeting the Audience
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    ________ Are Trend Spotters Who Specialize in Identifying Trendy Fads
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________ Are Trend Spotters Who Specialize in Identifying Trendy Fads

Question 16

Question 16

Multiple Choice

________ are trend spotters who specialize in identifying trendy fads that appeal to young people.


A) Cool hunters
B) Buzz marketers
C) Trend hunters
D) Gen Y marketers
E) Trend setters

Correct Answer:

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