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    Advertising and IMC Principles
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    Exam 5: Segmenting and Targeting the Audience
  5. Question
    Searchers Are People Who Are Driven by a Need to Know
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Searchers Are People Who Are Driven by a Need to Know

Question 20

Question 20

True/False

Searchers are people who are driven by a need to know everything they can about a product before making a purchase, particularly for major purchases.

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