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  3. Study Set
    Advertising and IMC Principles
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    Exam 8: Creative Strategy
  5. Question
    Which Dimension of Effective Advertising Represents the "Science" Part
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Which Dimension of Effective Advertising Represents the "Science" Part

Question 23

Question 23

Multiple Choice

Which dimension of effective advertising represents the "science" part?


A) strategic dimension
B) personal dimension
C) creative dimension
D) media dimension
E) evaluative dimension

Correct Answer:

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