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    Business
  3. Study Set
    Advertising and IMC Principles
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    Exam 8: Creative Strategy
  5. Question
    Two Basic Approaches Are Sometimes Referred to as Head and Heart
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Two Basic Approaches Are Sometimes Referred to as Head and Heart

Question 21

Question 21

Essay

Two basic approaches are sometimes referred to as head and heart strategies. Explain what this means in terms of the Facets Model.

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In the Facets Model, the cogni...

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