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Starbucks Entered India Via an Alliance with the Tata Group

Question 86

Multiple Choice

Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:


A) Market Penetration.
B) Market Development.
C) Market Diversification.
D) Product Development.
E) Regular Marketing.

Correct Answer:

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