The Cell Phone Division of Toshiba Prospered by Doing Business

Multiple Choice

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of ________ orientation.

A) polycentric
B) ethnocentric
C) geocentric
D) technocentric.
E) regiocentric