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    Global Marketing Study Set 2
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    Exam 1: Introduction to Global Marketing
  5. Question
    Starbucks Dropped the Word "Coffee" from Its Logo When It
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Starbucks Dropped the Word "Coffee" from Its Logo When It

Question 82

Question 82

True/False

Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a bakery. This is an example of "diversification."

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