Question 1

Several years ago, the D'arcy Massius Benton & Bowles (DMBB)agency created psychographic profiles for several countries and regions." Which region did the survey specifically focused on?

Accepted Answer

A) Asia 
B) America 
C) Europe 
D) Australia

Question 2

Despite having comparable per capita incomes, other industrialized countries are nevertheless quite small in terms of total annual income.

Accepted Answer

A) True 
 B)False

Question 3

SRI International developed Values and Lifestyles (VALS). Such a consumer profile would be helpful for which type of segmentation?

Accepted Answer

A) demographic 
B) occupational 
C) psychographic 
D) behavioral 
E) gender

Question 4

Sushi, falafel, tandoori chicken or pizza is in demand in many parts of the world. This phenomenon can be due to the pluralization of consumption and segment simultaneity.

Accepted Answer

A) True 
 B)False

Question 5

Global automakers are targeting the U.S. market with SUVs. All of the following SUVs are assembled or manufactured in the listed country except:

Accepted Answer

A) Porsche in Germany. 
B) Honda in Japan. 
C) Volkswagen in Slovakia. 
D) Kia in India. 
E) Mercedes-Benz in the United States.

Question 6

Which of the following is true about efforts by automakers to target the Hispanic segment in the United States?

Accepted Answer

A) Honda, Toyota, Ford, and GM all began targeting the segment years ago. 
B) Honda and Toyota began targeting the segment years ago; Ford and GM launched their efforts more recently. 
C) Ford and GM began targeting the segment years ago; Honda and Toyota launched their efforts more recently. 
D) Only Ford and GM are targeting the Hispanic segment. 
E) none of the above

Question 7

One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the investments made in marketing and establishing in a particular country.

Accepted Answer

A) True 
 B)False

Question 8

A global segment is referred to as "global teens" which includes:

Accepted Answer

A) people with shared interest in fashions. 
B) affluent, well-traveled persons. 
C) movie stars. 
D) technology professionals. 
E) persons having power.

Question 9

Assume that the market segment is judged to be large enough, and the strong competitors are either absent or deemed to be vulnerable, then is it safe to enter the country?

Accepted Answer

The answer of Assume that the market segment is judged...

Question 10

In 2013, the 10 most populous countries in the world accounted for just over ________ percent of the world income.

Accepted Answer

A) 20 
B) 30 
C) 40 
D) 50 
E) 60

Question 11

What is psychographic segmentation, and how do marketers use it in targeting different world markets?

Accepted Answer

The answer of What is psychographic segmentation, and how do...

Question 12

Eighty percent of McDonald's restaurants are located globally in more than 20 countries.

Accepted Answer

A) True 
 B)False

Question 13

A psychographic segmentation, "Comfortable Belongers" refers to "up-and-comers" of a country's population.

Accepted Answer

A) True 
 B)False

Question 14

The strategy that identifies a brand as a symbol of a particular global segment is known as:

Accepted Answer

A) foreign consumer culture positioning. 
B) global consumer culture positioning. 
C) local consumer culture positioning. 
D) global market positioning. 
E) demographic market positioning.

Question 15

A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following assumptions:

Accepted Answer

A) Since per capita annual income in India is about $1,420, all Indians have low income. 
B) Consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not. 
C) There is a presence of a higher-income, middle-class segment in India. 
D) The potential customer base for McDonald's in India is greater than in any developed country. 
E) There is no running water and electricity in India.

Question 16

Marketing model drivers are key elements or factors required for a business to take root and grow in a particular country market environment.

Accepted Answer

A) True 
 B)False

Question 17

Unilever and other consumer goods companies often engage in differentiated target marketing, offering a full range of brands within a given product category.

Accepted Answer

A) True 
 B)False

Question 18

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.

Accepted Answer

The answer of Discuss the basics of a framework for...

Question 19

The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil, Russia, India, and China. However, these companies have to understand:

Accepted Answer

A) that women's preferences for cosmetics are same in all countries. 
B) that Chinese consumers are not willing to invest in beauty products. 
C) what beauty means to Chinese women. 
D) that working Indian women currently prefer only local brands. 
E) cosmetics are preferred mostly by the top end of the market in China.

Question 20

An example of a trap that marketers can set for themselves while targeting a foreign market is to:

Accepted Answer

A) overstate the size and short-term attractiveness of individual country markets. 
B) realize that short-term profit and revenue growth objectives may be hard to achieve. 
C) restrain from being persistent to enter a country market. 
D) ignore shareholders' or competitors' pressure not to "miss out" on a strategic opportunity. 
E) enter a market based on time-consuming rigorous market analysis.

Exam 7: Segmentation, Targeting, and Positioning

Several years ago, the D'arcy Massius Benton & Bowles (DMBB) agency created psychographic profiles for several countries and regions." Which region did the survey specifically focused on?

Despite having comparable per capita incomes, other industrialized countries are nevertheless quite small in terms of total annual income.

SRI International developed Values and Lifestyles (VALS) . Such a consumer profile would be helpful for which type of segmentation?

Sushi, falafel, tandoori chicken or pizza is in demand in many parts of the world. This phenomenon can be due to the pluralization of consumption and segment simultaneity.

Global automakers are targeting the U.S. market with SUVs. All of the following SUVs are assembled or manufactured in the listed country except:

Which of the following is true about efforts by automakers to target the Hispanic segment in the United States?

One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the investments made in marketing and establishing in a particular country.

A global segment is referred to as "global teens" which includes:

Assume that the market segment is judged to be large enough, and the strong competitors are either absent or deemed to be vulnerable, then is it safe to enter the country?

In 2013, the 10 most populous countries in the world accounted for just over ________ percent of the world income.

What is psychographic segmentation, and how do marketers use it in targeting different world markets?

Eighty percent of McDonald's restaurants are located globally in more than 20 countries.

A psychographic segmentation, "Comfortable Belongers" refers to "up-and-comers" of a country's population.

The strategy that identifies a brand as a symbol of a particular global segment is known as:

A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following assumptions:

Marketing model drivers are key elements or factors required for a business to take root and grow in a particular country market environment.

Unilever and other consumer goods companies often engage in differentiated target marketing, offering a full range of brands within a given product category.

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.

The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil, Russia, India, and China. However, these companies have to understand:

An example of a trap that marketers can set for themselves while targeting a foreign market is to: