Multiple Choice
Demographic segmentation is based on measurable characteristics of populations which includes all of the following examples except:
A) Asia is home to 500 million consumers aged 16 and younger.
B) India has more than half of the population younger than 25.
C) Consumers that buy Porsches would like to be noticed.
D) The United States is home to 28.4 million foreign-born residents with combined income of $ 233 billion.
E) In the EU, the number of consumers aged 16 and under is rapidly approaching consumers aged 60.
Correct Answer:

Verified
Correct Answer:
Verified
Q6: In a study entitled "The Euroconsumer: Marketing
Q11: A global segment is referred to as
Q12: The basis for global marketing expert David
Q13: Late movers in global markets can never
Q14: Sony's U.S. consumer segments include all of
Q20: By 2030,30 percent of the U.S.population will
Q29: One of the advantages of targeting a
Q39: Procter & Gamble has identified a group
Q40: Global market segmentation is based on the
Q46: "Usage rates" and "user status" are important