In the Study Entitled "The Euroconsumer: Marketing Myth or Cultural

Multiple Choice

In the study entitled "The Euroconsumer: Marketing Myth or Cultural Certainty?" researchers identified four lifestyle groups. The group that represents mainstream European consumers was labeled as:

A) Successful Idealists.
B) Affluent Materialists.
C) Young Professionals.
D) Trendy Teens.
E) Disaffected Survivors.