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    Exam 13: Communicating Customer Value: Advertising and Public Relations
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    When Maxwell House Shows One of Its Buyers Carefully Selecting
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When Maxwell House Shows One of Its Buyers Carefully Selecting

Question 120

Question 120

Multiple Choice

When Maxwell House shows one of its buyers carefully selecting coffee beans, which type of execution style is being used?


A) mood or image
B) fantasy
C) personality symbol
D) musical
E) technical expertise

Correct Answer:

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