Chris Stemen, the Owner of an Independent Gift Store, Is

Multiple Choice

Chris Stemen, the owner of an independent gift store, is developing an advertising budget. Chris has totaled his company's revenues and deducted operating expenses and capital outlays. He intends to use a percentage of the remaining funds for advertising. Which budget setting method is Chris using?

A) affordable method
B) integrated method
C) percentage-of-sales method
D) competitive-parity method
E) objective-and-task method